About Mark

Mark Coopersmith Keynote Innovation SpeakerMark is a speaker, entrepreneur, Fortune 500 executive, educator, and author. He has launched, built, and led high-growth businesses as raw startups and within global enterprises alike. One of his startups is now owned by Google, another uses Internet-of-Things technology to address water conservation.  Mark has also been a strategic advisor to organizations ranging from VC-backed ventures to global corporations such as Intel and DirecTV.


A speaker and media commentator, Mark provides audiences with new approaches to driving innovation, growth, and long-term success in an increasingly competitive global marketplace.

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Appearing on Fox Business News to discuss how some US-based companies are innovating by “reshoring” jobs to America

Drawing on his decades as an Fortune 500 global executive and entrepreneur, along with original research and groundbreaking approaches to leveraging failure to drive improved results, Mark provides concrete frameworks and examples to enable innovative thinking and drive needed performance and results.

For speaking or seminar inquiries, contact Mark’s team here.


Mark is a Faculty Director, Senior Fellow, and Lecturer at UC Berkeley, where since 2003 he has run highly sought-after courses and programs on innovation, entrepreneurship, corporate entrepreneurship, and new approaches to driving growth, company resilience and long-term success.

His Workshop for Startups course, from which many innovative new ventures are launched, has helped spawn other program, such as the internationally-oriented Learn2Launch program. Mark – along with his colleague John Danner – also teaches the pioneering course “The Other ‘F’ Word” which addresses how insights from failure can drive innovation, growth and long-term success (and is the subject of their recent book). In addition, he mentors aspiring entrepreneurs and teams including those working at the UC Berkeley SkyDeck accelerator.

In addition to his classroom teaching, Mark is a popular leader of distance-learning initiatives and UC Berkeley Executive Education programs and has worked with executives and groups from every continent around the globe. Visit http://markcoopersmith.com/teaching to learn more about Mark’s executive education programs, including student testimonials.

The Other “F” Word

Mark and his co-author, John Danner, share failure-savvy insights from exclusive interviews with leaders of organizations of all sizes and stages in their book The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs put Failure to Work. Their popular and practical 7-stage Failure Value Cycle (FVC) helps you:

  1. Mark explaining how to use the 7-step FVC to drive innovation.

    Mark explaining how to use the 7-step FVC to drive innovation.

    Avoid failure in the first place

  2. Recognize failure earlier when it’s happening
  3. Deal with failure better when it happens (which it will)
  4. Leverage failure to drive stronger performance

Download the FVC, Failure Report Card, and a sample of the book at: http://theotherfwordbook.com.

Learn more about The Other “F” Word keynote at http://markcoopersmith.com/speaking.

Praise from:

Walter Isaacson, Linda Rottenberg, Guy Kawasaki, Steve Blank, Vivek Wadhwa, Tammy Erickson, Randy Komisar, Charlene Li, Scott Delman, Linda Rottenberg, Kare Anderson, and more.

Client Work and Boards of Directors

Mark also partners with boards, executives, and their teams on how to create and sustain innovative cultures and practices. This ranges from offering strategic insights to facilitating leadership or board retreats, and more. He provides his clients with a pragmatic approach to driving innovation, growth, and long-term success that’s built for today’s increasingly competitive global marketplace. Mark also sits on a number of boards and advisory boards, both domestic and international.

Contact Mark here about your specific business needs.


Previously Mark led the $350mm Global Technology Brands group at Newell Rubbermaid, founded and built a $150mm consumer products and online commerce division for Sony, and was founding CEO of online payments venture WebOrder which is now a part of Google. Earlier in his career, Mark was a strategy and M&A consultant with Ernst & Young. Mark earned his MBA and BA degrees from UC Berkeley.