Mark Coopersmith’s Book, The Other F Word

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The Other F Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work


The Other F Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work (cover)

The Other F Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work

Do you seek innovation, growth and better results?

In the long run, ability to develop a productive relationship with The Other F Word (failure) can separate winners from losers in business. In this highly-praised and ground-breaking book, Mark Coopersmith and his co-author John Danner share insights on how to:
 
·Reduce failure’s damage in organizations of all sizes, types, and stages
·Extract actionable insights when failures do occur
·Put new knowledge to work using Coopersmith and Danner’s new framework, the Failure Value Cycle
 
The authors, both Senior Fellows at UC Berkeley, created this book out of a course they created for the MBA program at the Haas School of BusinessThe Other F Word draws on research and interviews with leaders who leveraged past failures to drive stronger performance
Failure’s like gravity – pervasive and powerful. Whether you’re a leader or team member of a startup, a growing business, or an established enterprise, failure is today’s lesson for tomorrow. The Other F Word shows you how to apply this lesson and ensure success in your organization.
Read below for testimonials for Mark’s book, or visit the video gallery to watch Mark present this topic through interviews and keynote presentations.

PRAISE for The Other F Word

“Great innovators build on failure. Danner and Coopersmith tell you how to use it to create value.”

—Walter Isaacson, CEO Aspen Institute, former Chairman CNN

“Whether you’re a CEO or a rising star, don’t overlook failure. It might point the way to your next high-impact venture or where to pivot.”

—Linda Rottenberg, Endeavor CEO

“Start putting this book to work before you make another move—if you want to succeed.”

—Guy Kawasaki, startup guru

Additional praise from Steve Blank, Vivek Wadhwa, Tammy Erickson, Randy Komisar, Charlene Li, Scott Delman, Linda Rottenberg, Kare Anderson, and more.

The first chapter of The Other F Word is available as a free download at: http://theotherfwordbook.com.