Failure stings. It has a long half-life. The memory of past failures exacerbates our fear of future ones, leaving many stuck in the “static quo” of business as usual. In fact, memory and fear are failure’s force multipliers, and can easily lead to a “trial and terror” culture... Read my article on Entrepreneur.com to discover 3 ways to increase your ROI from failure: How To Wring at Least Some ROI From Failure, by Mark Coopersmith and John Danner for Entrepreneur.com.