Teaching

Mark is a Senior Fellow and Faculty Director at UC Berkeley’s Haas School of Business where he teaches entrepreneurship, innovation and leadership to graduate students and executives from around the world.

Image of Mark Coopersmith with international students in the Learn2Launch@Berkeley program
With international students in the Learn2Launch@Berkeley program

Graduate Education at UC Berkeley:

An award-winning entrepreneurship professor, Mark teaches the Workshop for Startups course at Haas from which many new ventures have been launched, ranging from heathcare to energy, social media to travel, and fashion to medical devices. The students work in teams to develop creative and financially sustainable approaches to addressing intractable problems ranging from global poverty to sanitation in slums, from rural healthcare to refugee education.

With teams of students with deep social and environmental missions in Cal’s Masters of Development Program.

Mark also co-teaches the pioneering course “The Other ‘F’ Word” which investigates how a more productive relationship with failure can drive innovation, growth and long-term success.  This course produced insights which were incorporated in the John Wiley and Sons book “The Other ‘F’ Word,” which Mark co-authored with his colleague John Danner.

Mark is the founding Faculty Director and Lead Instructor for the Learn2Launch@Berkeley intensive entrepreneurship program which welcomes grad students from around the world to spend an intensive semester in Berkeley, exploring entrepreneurship, product/market fit, business models, new venture finance, and teamwork and leadership. This program has produced dozens of startups that continue to grow globally.

Finally, Mark mentors aspiring student entrepreneurs and teams in programs such as Nasdaq’s “Milestone Makers” and UC Berkeley’s SkyDeck.

Praise for Mark’s Graduate Education Classes:

2015-03-25 14.16.01
Mark’s classroom at UC Berkeley

“Learning entrepreneurship shouldn’t have you stuck in a classroom listening to lectures and discussing cases and business plans; it is truly about giving ideas a chance to succeed or fail quickly, and learning from that. That’s exactly what Professor Coopersmith taught me!”           – Learn2Launch international student

“I am coming back to San Francisco to pursue my dream.  I hope you keep being just as passionate about everything you do, and keep infecting the rest of us like you infected me.  That’s a remarkable feature about you!”  – International grad student (and yes, he came back to San Francisco!)

“Professor Coopersmith was extremely effective at challenging us, guiding discussions and providing insights and advice about our work and projects. He created a class atmosphere that was open, collaborative and supportive. We learned from one another in addition to his lectures and workshop activities, and the amazing guests he brought into the classroom.”  –Haas MBA student

Even more praise for Mark’s graduate education courses:

99th percentile!

One of the best professors I've had in all my time at UC Berkeley. 99th percentile! Extremely knowledgeable subject matter expert plus a great communicator and teacher.
Mark Coopersmith
2020-06-05T21:05:44+00:00
One of the best professors I've had in all my time at UC Berkeley. 99th percentile! Extremely knowledgeable subject matter expert plus a great communicator and teacher.

He cared about us

Conversational way of lecturing that engaged with students. Just as importantly, he cared about us as people first, students second.
Mark Coopersmith
2020-06-05T21:06:43+00:00
Conversational way of lecturing that engaged with students. Just as importantly, he cared about us as people first, students second.

This was a great class!

This was a great class! I loved the project-based learning approach, and how real the products became by the end!
Mark Coopersmith
2020-06-05T21:10:10+00:00
This was a great class! I loved the project-based learning approach, and how real the products became by the end!

Motivated and showed high energy

He was always prepared, put a lot of effort in the course, was motivated and showed high energy. Really appreciated it!  He is also a very funny guy!

Mark Coopersmith
2020-06-05T21:12:47+00:00
He was always prepared, put a lot of effort in the course, was motivated and showed high energy. Really appreciated it!  He is also a very funny guy!

Super energetic, very funny

He is super energetic, very funny, and still manages to convey topics effectively and seriously. Brings a great atmosphere into class. It was great that he shared personal experiences. He sees the global picture.
Mark Coopersmith
2020-06-05T21:14:24+00:00
He is super energetic, very funny, and still manages to convey topics effectively and seriously. Brings a great atmosphere into class. It was great that he shared personal experiences. He sees the global picture.

Mark inspired

I enjoyed every class! I loved the interactivity and the motivational drive Mark inspired for starting your own company.

Mark Coopersmith
2020-06-05T21:16:46+00:00
I enjoyed every class! I loved the interactivity and the motivational drive Mark inspired for starting your own company.

Best class ever

Best class ever to start up a startup!

Mark Coopersmith
2020-06-05T21:17:34+00:00
Best class ever to start up a startup!

Learning entrepreneurship is about giving ideas a chance!

Learning entrepreneurship shouldn’t have you stuck in a classroom listening to lectures and discussing cases and business plans; it is truly about giving ideas a chance to succeed or fail quickly, and learning from that. That’s exactly what Professor Coopersmith taught me!
Mark Coopersmith
2020-07-31T22:09:43+00:00
Learning entrepreneurship shouldn’t have you stuck in a classroom listening to lectures and discussing cases and business plans; it is truly about giving ideas a chance to succeed or fail quickly, and learning from that. That’s exactly what Professor Coopersmith taught me!

I hope you keep being just as passionate about everything you do!

I am coming back to San Francisco to pursue my dream. I hope you keep being just as passionate about everything you do, and keep infecting the rest of us like you infected me. That’s a remarkable feature about you!
Mark Coopersmith
2020-07-31T22:11:54+00:00
I am coming back to San Francisco to pursue my dream. I hope you keep being just as passionate about everything you do, and keep infecting the rest of us like you infected me. That’s a remarkable feature about you!

Professor Coopersmith was extremely effective!

Professor Coopersmith was extremely effective at challenging us, guiding discussions and providing insights and advice about our work and projects. He created a class atmosphere that was open, collaborative and supportive. We learned from one another in addition to his lectures and workshop activities, and the amazing guests he brought into the classroom.
Mark Coopersmith
2020-07-31T22:13:22+00:00
Professor Coopersmith was extremely effective at challenging us, guiding discussions and providing insights and advice about our work and projects. He created a class atmosphere that was open, collaborative and supportive. We learned from one another in addition to his lectures and workshop activities, and the amazing guests he brought into the classroom.

Hands-down the best course I’ve had at UC Berkeley

This was hands-down the best course I’ve had at UC Berkeley. Really gave me insights into Silicon Valley and its startup culture. I learned a ton, and the learning was far–reaching.
Mark Coopersmith
2020-06-05T21:15:04+00:00
This was hands-down the best course I’ve had at UC Berkeley. Really gave me insights into Silicon Valley and its startup culture. I learned a ton, and the learning was far–reaching.
0
0
Mark Coopersmith

Executive Education

In addition to his work with graduate students at Berkeley and around the world, Mark is highly sought after as a faculty director and leader of executive education programs ranging from one day to two weeks and longer.

Mark Coopersmith Executive Education
At Google with executives from SE Asia (note Stan the Dinosaur in the background serving as a reminder what happens if you don’t innovate and evolve)

Representative seminars and executive education programs Mark runs include:

Startup Bootcamp for Executives: 

What is it really like to launch a startup?  This program provides corporate executives with hands-on experience and first-person insights into launching a startup: learning entrepreneurial skills and techniques such as “customer discovery” to test product market fit; employing tools such as the “Business Model Canvas;” and investigating what the entrepreneurial mindset is really all about in areas such as managing risks.

The 3 Pillars of Corporate Entrepreneurship:  

How can you successfully bring entrepreneurial thinking, action and value creation into a large enterprise? This program introduces an integrated three stage model – with examples from Mark’s years doing just this – to help ensure strategic, alignment, stakeholder management and effective execution. Can be combined with other programs, including Startup Bootcamp, for a deeper, more immersive and comprehensive program.

The Other “F” Word: How Smart Leaders, Teams and Entrepreneurs Put Failure to Work (from Mark’s recent book with John Danner): 

The most successful leaders understand that – in spite of our efforts to the contrary – failures occur often and can often be turned into a resource that can help drive innovation, growth and high-performing teams. They understand how to limit failure’s damage, react effectively when it occurs, and extract insights to create even bigger successes. This program unlocks the secrets of such leaders, including sharing a pioneering 7-stage “Failure Value Cycle,” helping participants learn how to “put failure to work.”

Learn2Launch: taking a venture from idea through launch (from 2 weeks to 4 months, depending on program) through an intensive, immersive, and hands-on approach to the study of innovation and entrepreneurship.

Plus shorter programs and talks on the following topics (see “Speaking” for more)

  • Launching Successful Startups: The Silicon Valley Perspective
  • The Mystique and Reality of the Entrepreneurial MindsetAt Cal, with executives from Brazil.
  • Can Entrepreneurship be Taught? (Hint: you bet it can!)
  • An Insider’s History of Silicon Valley
  • Building Entrepreneurial Ecosystems
  • Connecting Innovation with Value Creation
  • Leading Innovation: From the R&D Center to Open Innovation
  • Innovating Your Business Model

Highlighted praise for Mark’s Executive Education courses:

Mark Coopersmith John Danner The Other F Word Workshop
With students and co-author and fellow teacher John Danner at UC Berkeley

“I attended the ‘Startup Mindset’ course you conducted last week at UC Berkeley. I wanted to let you know I was really surprised, as this turned out to be the most engaging and practical learning experience I’ve ever had on this complex and esoteric subject of Entrepreneurship’.     – Exec Ed Program Attendee 

“The  knowledge and the experience Mark shared with us was invaluable. We applied the recommendations as soon as we got back to the office and the results are amazing. Part of our success belongs to Mark.”  – President, Canadian energy utility

 “Mark’s Insider Entrepreneurship course was fantastic . It helped me understand what I need to do to move my organization and team away from old habits and move towards best practices of an entrepreneurial company. An  insightful, and highly collaborative experience.”  – CEO, multinational professional services and consulting company

Even more praise for Mark’s executive education courses:

I never expected online learning to be so much fun!

It was truly a pleasure to attend your online classes! Based on my other experiences, I never expected online learning to be so interactive and so much fun; all thanks to you!
Mark Coopersmith
2020-07-27T23:18:01+00:00
It was truly a pleasure to attend your online classes! Based on my other experiences, I never expected online learning to be so interactive and so much fun; all thanks to you!

I wish I had taken this course five years ago!

So many great insights for entrepreneurs and innovators. I truly wish I had taken this course five years ago!
Mark Coopersmith
2020-07-27T23:21:24+00:00
So many great insights for entrepreneurs and innovators. I truly wish I had taken this course five years ago!

This program was amazing!

This program was amazing. And Mark was brilliant in the way he connected all of the dots.
Mark Coopersmith
2020-07-27T23:22:32+00:00
This program was amazing. And Mark was brilliant in the way he connected all of the dots.

The best course ever!

Overall an amazing experience. The best course I have ever taken.
Mark Coopersmith
2020-07-27T23:23:54+00:00
Overall an amazing experience. The best course I have ever taken.

Professor Coopersmith led us on a truly inspiring journey!

In addition to the great content and know-how he shared, Professor Coopersmith led us on a truly inspiring journey.
Mark Coopersmith
2020-07-27T23:26:14+00:00
In addition to the great content and know-how he shared, Professor Coopersmith led us on a truly inspiring journey.
0
0
Mark Coopersmith

Contact Mark here for more about Executive Education programs.